Alternative to Kit: Hyax
Kit charges more the bigger your audience grows — $815/mo at 100k subscribers, plus 3.5% on every sale. Hyax is $29/mo flat with 0% transaction fees and a full creator platform, not just email.
Pricing at a glance
Kit's Newsletter plan is free up to 10,000 subscribers (with limits). Paid Creator on monthly billing scales with list size — about $239/mo at 25k and up to $815/mo at 100,000 (mid-steps estimated). Plus they take 3.5% + $0.30 on digital sales. Hyax is $29/mo flat with 0% platform fees.
Hyax email cost (optional)
Assumes ~60,000 sends/mo (4 sends to your full list per month). Pick one — /pricing for Resend vs platform caps.
Save $162/mo with Hyax (85% cheaper)
That's $1944/year you keep in your pocket.
Kit: 5k–10k: Kit Newsletter plan ($0/mo, up to 10k subs, limits). 15k+: Creator, pay monthly (not annual); mid-tier dots estimated between Kit’s published tiers. 3.5% + $0.30 on digital sales on paid plans. Slider defaults to 15k subscribers.
Hyax: Starter plan ($29/mo), monthly billing, flat pricing, unlimited contacts, 0% platform fees. Does not include raw Resend charges when you use your own API key for unlimited sending — see pricing for email limits and overage.
Kit vs Hyax: Feature comparison
| Feature | Hyax | Kit |
|---|---|---|
| Content & Publishing | ||
| Blog / Website | Landing pages only | |
| AI Writing Assistant | Subject lines only | |
| Brand-trained AI | ||
| Custom Domain | ||
| SEO Optimization | ||
| Lighthouse 85+ Score | ||
| Email Marketing | ||
| Email Newsletters | ||
| Email Automations | Paid plans | |
| Behavioral Segmentation | ||
| A/B Testing | Paid plans | |
| Email Sequences | Paid plans | |
| Unlimited Sends | ||
| Remove Branding | Paid plans | |
| Monetization | ||
| Paid Subscriptions | 3.5% + $0.30 fee | |
| Digital Products | 3.5% + $0.30 fee | |
| Courses | ||
| 0% Platform Fees | ||
| Community / Memberships | ||
| Platform & Tools | ||
| Analytics Dashboard | Paid plans | |
| API Access | Paid plans | |
| Link in Bio | ||
| Help Desk / Knowledge Base | ||
| Visual Workflow Builder | Paid plans | |
| Live Chat Widget | ||
| Referral Program | Creator Pro only | |
| Pricing Model | ||
| Flat Pricing | Per subscriber | |
| Unlimited Subscribers | 10k free, then tiered | |
| No Transaction Fees | ||
Why switch from Kit to Hyax
Saved per month at 100k subs
Kit charges about $815/mo at 100,000 subscribers on monthly billing. Hyax is $29/mo flat. That's over $9,400/year saved.
Transaction fees
Kit takes 3.5% + $0.30 on every digital product and subscription sale. Hyax takes nothing — only standard Stripe fees.
Not email-only
Kit is email marketing. Hyax is a full platform — website, blog, products, courses, community, help desk, analytics, and AI.
Ready to switch from Kit?
Import your content and subscribers. Start building on Hyax today.